HoLa Hora Latina
Home of the HoLa Festival, TN’s largest arts and culture festival celebrating Latin American and Hispanic Heritage Month, and the Casa HoLa Art Gallery and Artisan Shop at the Emporium for the Arts.

Our mission is to promote unity in the community by creating bridges between the Hispanic /LatinX communities and the community at large through art, culture, education, and leadership.

The HoLa Festival is welcoming the following:

Sponsors, Food Vendors, Craft Vendors, Community Organizations and Volunteers.

Please contact us through this site or by phone.  

Please check out last year’s promotional video:

This project [is being][was] supported in whole or in part by federal award number 21.027 awarded to Knox County by the

U.S. Department of the Treasury and the Arts & Culture Alliance.”

HoLa Hora Latina is proud to announce that it is an Award Recepient of the 2021-2023 25th Governor’s Arts Award for Art Leadership in the State of TN.

FIRST FRIDAY: July 5, Dialogues of Creativity: An Artistic Discourse with Poetic Voices

Hola Hora Latina is proud to feature

Dialogues of Creativity: An Artistic Discourse with Poetic Voices

Experience the captivating fusion of poetry and visual art at our First Friday Art Show on July 5th. This unique exhibition features the work of talented visual artists who have transformed selected poems into stunning visual masterpieces. The gallery will be open from 5 PM to 10 PM, with a special reading at 7:00 PM where each poem will be read aloud and its corresponding artwork unveiled. This mesmerizing collection, blending literary and visual creativity, will be on display throughout the entire month of July.


We will also feature in our Tienda HoLa with merchandise, locally made and imported artisan crafts, accessories, jewelry, cards, ornaments, piñatas, alebrijes and more.
As always, Hot Tamales will be available for purchase.
Casa HoLa is located inside the Emporium for the Arts on the bottom floor in Suite 112 at 100 S. Gay St., Knoxville, TN 37902. Current office hours: Please call ahead of time.

Follow us on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa for updates on upcoming exhibits.

PRIMER VIERNES: 5 de Julio, Diálogos de Creatividad: Un Discurso Artístico con Voces Poéticas

Hola Hora Latina se enorgullece de presentar 

Diálogos de Creatividad: Un Discurso Artístico con Voces Poéticas

Experimenta la cautivadora fusión de poesía y arte visual en nuestra Exposición de Arte del Primer Viernes el 5 de julio. Esta exhibición única presenta el trabajo de talentosos artistas visuales que han transformado poemas seleccionados en impresionantes obras maestras visuales. La galería estará abierta de 5 PM a 10 PM, con un evento especial a las 7:00 PM donde se leerá cada poema en voz alta y se presentará su obra de arte correspondiente. Esta colección fascinante, que mezcla creatividad literaria y visual, estará en exhibición durante todo el mes de julio.

También tendremos en Tienda HoLa,  mucha mercancía, artesanías importadas y hechas por artistas locales, accesorios, joyas, tarjetas, piñatas, alebijres y mucho más.Como siempre, tendremos tamales calientitos en venta.

Casa HoLa se ubica en la planta baja del edificio Emporium for the Arts, Suite 112, en 100 S. Gay St., Knoxville, TN 37902. Hora de ofinina: Por favor llame antes de ir.

Encuéntranos Facebook e Instagram @HoLaHoraLatina y en Twitter @CasaHoLa.

Culinary Tour of Latin America in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about some of our favorite Latin restaurants here:


Celebrate el Día de los Muertos (Day of the Dead) with HoLa Hora Latina

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about the best tamales in Knoxville here:


Many thanks to our HoLa Festival 2023 sponsors. This celebration of Hispanic Heritage Month would not be possible without your very generous support. We are so grateful that you join us to celebrate and share the beauty and diversity of Hispanic and Latin American cultures with our East Tennessee communities.

Muchas gracias a los patrocinadores del Festival HoLa 2023. La celebración del Mes de la Herencia Hispana no habría sido posible sin su apoyo generoso. Agradecemos mucho que se unan con nosotros para celebrar y compartir la belleza y diversidad de las culturas hispanas y latinas con las comunidades del Este de Tennessee.

A big thank you to our Platinum Sponsors:

WVLT 8 and Telemundo

Additional thanks to our Gold level sponsors:  Cherokee Distributing Co., Dos Equis, Miller Lite, the Downtown Knoxville Alliance. 

Thanks to our Silver level sponsors: Apex Casa, Torres Lawn Firm, Travelers Insurance, and Igleasia Promesa de Fe

And thanks to our Bronze level sponsors: Hipotecasa – Mortgage Investors Group, Visit Knoxville, State Farm, US Bank, TVA-Tennessee Valley Authority, and Metropolitan Knoxville Airport Authority.

Many thanks also to our ongoing supporters who have shown great dedication to this great event in celebration of Hispanic/LatinX Heritage Month.

Special thanks to our HoLa Festival 2021 Sponsor of the Year: Hipotecasa MIG!

El presetamista hopetacrio líder del sureste 


Please click on the arrow for a virtual music gift from

Jimmy Bonilla and his Orchestra

Por favor haga click en la flecha para recibir un regalo virtual musical de

Jimmy Bonilla y su Orquesta 

Información importante para la comunidad
Important information for the community

HoLa Hora Latina is thankful for the support from the East TN Foundation ArtsFund for their help in continuining to offer the community a Latinx cultural experience through Art, Music and Education.


Due to the severe economic disruptions COVID-19 is causing to professional arts organizations in our region, East Tennessee Foundation is taking immediate steps to help these organizations survive. We cannot imagine East Tennessee without its museums, theaters, and performing arts.
Arts Fund 2020 grants will help ensure the continuity and sustainability of our region’s arts organizations by awarding emergency grants through a simplified and expedited application and process.

The Arts Fund for East Tennessee was established in 1986 to serve as a source of funds to support excellence in the arts, expand access to the arts, and connect artists with each other and with East Tennessee communities.

HoLa Hora Latina thanks the Central Appalachian Asemble ArtPlace Fund for its support in 2020-2021.

HoLa Festival 2023

A Celebration of Hispanic Art, Culture and Education. Sep. 21 and 22 @ World’s Fair Park

Free entry for HoLa members, $3 donation for guests ages 12+ 


Stay tuned for updates here at our website or on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa

HoLa is supported by our community. Apply for membership or pay your dues online.

Visit our gallery in downtown Knoxville, or even purchase art through our online store.

Thank you to our on going sponsors!

Support the arts in TN by getting a Specialty License Plate.