HoLa Hora Latina

Home of the HoLa Festival, an arts and culture festival celebrating Hispanic Heritage Month, and the Casa HoLa Art Gallery and Artisan Shop at the Emporium for the Arts.

Our mission is to promote unity in the community by creating bridges between the Latino/LatinX communities and the community at large through art, culture, education, and leadership.

HoLa Festival 2021: 21st anniversary of East Tennessee’s Annual Hispanic Heritage Month Celebration

New location: World’s Fair Park Performance Lawn at Clinch Ave. and 11th St.

Kick Off Party from 7 pm to 10 pm Saturday, September 25th,

HoLa Family Festival Sunday, September 26th from 11 am to 6 pm

$1 donation required at entry for visitors aged 12+, HoLa members enter for free (dated mambership cards are required)

First Friday August 6th: Featured Artist Gabrielle Toledo

Join us in welcoming our new artist of the month, Gabrielle Toledo, on First Friday August 6th, 5pm-9pm, at Casa HoLa! 

Ms. Toledo’s paintings will be displayed at the gallery throughout the month of August during weekdays from 10am-3pm until September 1st and online at HoLaHoraLatina.org. During our First Friday event guests may order a delicious tamale, collect a free art activity for children to do at home, browse the Casa HoLa artisan shop, and enjoy the new exhibits presented by the Arts and Culture Alliance.

Casa HoLa is located inside the Emporium for the Arts on the bottom floor in Suite 112 at 100 S. Gay St., Knoxville, TN 37902. Current office hours are weekdays from 10am – 3pm.

Follow us on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa for updates on upcoming exhibits and the 21st annual HoLa Festival, Saturday and Sunday September 25th and 26th at World’s Fair Park.

Primer viernes 6 de agosto: artista destacado Gabrielle Toledo

¡Acompáñenos a la apertura de First Friday presentando los trabajos de la artista Gabrielle Toledo el 6 de agosto a las 5 pm hasta las 9 pm en Casa HoLa!

La exhibición está disponible en Casa HoLa a lo largo del mes de agosto de lunes a viernes desde las 10am hasta las 3pm hasta el miércoles, 1 de septiembre, y en línea en HoLaHoraLatina.org. Durante el evento First Friday, los visitantes pueden comprar ricos tamales de pollo, recoger una actividad de arte gratis para niños, mirar por la Casa HoLa tienda de artesanías, y disfrutar de las nuevas exhibiciones presentadas por la Alianza de Arte y Cultura.

Casa HoLa se ubica en la planta baja del edificio Emporium for the Arts, Suite 112, en 100 S. Gay St., Knoxville, TN 37902. Actualmente las horas de la oficina son de lunes a viernes de las 10am a las 3pm.

No olviden de anotar la fecha del HoLa Festival 2021 en sus calendarios, 25 y 26 de septiembre en el parque de la feria mundial (World’s Fair Park)

Encuéntranos Facebook e Instagram @HoLaHoraLatina y en Twitter @CasaHoLa.

Si tiene cualquier pregunta, por favor, llame al 865-335-3358 o envíe un correo electrónico casahola@holafestival.org.



Follow our social media accounts for important updates: Facebook (@HoLaHoraLatina), Instagram (@HoLaHoraLatina) and Twitter (@CasaHoLa).

Click here for more information about our upcoming events and the HoLa Festival.

HoLa Festival 2021

The HoLa Festival 2021 will move to the Performance Lawn at World’s Fair Park on Saturday and Sunday September 25th and 26th! 

The fun begins Saturday night with a Fiesta Latina; live music, dancing, draft beer, and artisan craft vendors. The celebration continues Sunday afternoon with more live music and performances, homecooked food and cold drinks, crafts, our Parade of Nations, 20+ Hispanic heritage booths and educational children’s acitivites, and community resources.

A $1 donation will be required by each person 12 years and up to enter the Festival except for current HoLa Hora Latina memebership holders. Click here to learn more about memership at our organization. 

Given the unkowns of the COVID-19 pandemic, this event is subject to changes. 

El Festival HoLa 2021 tendrá lugar el sábado y domingo 25 y 26 de septiembre en el campo de presentaciones en el parque de la Feria Mundial (World’s Fair Park).

La celebración empieza el sábado con la Fiesta Latina; música en vivo, baile, cerveza tirada y artesanías. Continuamos el domingo con más música, presentaciones de baile, comida casera, bebidas, artesanías, el Desfile de las Naciones Hispanas, 20+ casetas educativas sobre los países hispanos, actividades para niños y recursos comunitarios. Se requiere una donación de $1 por cada persona mayor de 12 años para entrar en el Festival excepto por los miembros actuales de HoLa Hora Latina. Haga clic aquí para aprender más información sobre la membrecía. 

Debido a la incertidumbre acerca de la pandemia del COVID-19, este evento está sujeto a cambios.

6 Places to Enjoy Empanadas in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. You can read the latest collaboration here: https://www.visitknoxville.com/blog/post/6-places-to-enjoy-empanadas-in-knoxville/

7 Places to Enjoy a Tamale in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about the best tamales in Knoxville here:


Special thanks to our HoLa Festival 2021 Sponsor of the Year: Hipotecasa MIG!

El presetamista hopetacrio líder del sureste 


Please click on the arrow for a virtual music gift from

Jimmy Bonilla and his Orchestra

Por favor haga click en la flecha para recibir un regalo virtual musical de

Jimmy Bonilla y su Orquesta 

Continuing our appreciation to all the 2019 Sponsors. 

Hope to see you in September of 2021.

Continuando nuestro aprecio a todos los patrocinadores del 2019. 

Esperamos verlos en septiembre de 2021. 

Información importante para la comunidad
Important information for the community

HoLa Hora Latina is thankful for the support from the East TN Foundation ArtsFund for their help in continuining to offer the community a Latinx cultural experience through Art, Music and Education.


Due to the severe economic disruptions COVID-19 is causing to professional arts organizations in our region, East Tennessee Foundation is taking immediate steps to help these organizations survive. We cannot imagine East Tennessee without its museums, theaters, and performing arts.
Arts Fund 2020 grants will help ensure the continuity and sustainability of our region’s arts organizations by awarding emergency grants through a simplified and expedited application and process.

The Arts Fund for East Tennessee was established in 1986 to serve as a source of funds to support excellence in the arts, expand access to the arts, and connect artists with each other and with East Tennessee communities.

HoLa Hora Latina thanks the Central Appalachian Asemble ArtPlace Fund for its support in 2020-2021.

HoLa Festival 2021

A Celebration of Hispanic Art, Culture and Education. Sept. 25-26 @ World’s Fair Park

Free entry for HoLa members, $1 donation for guests ages 12+ 


Stay tuned for updates here at our website or on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa

HoLa is supported by our community. Apply for membership or pay your dues online.

Visit our gallery in downtown Knoxville, or even purchase art through our online store.

Thank you to our on going sponsors!

Support the arts in TN by getting a Specialty License Plate.