HoLa Hora Latina

HoLa Festival 2022

Oct. 8 & 9, 2022

World’s Fair Park Performance Lawn

Home of the HoLa Festival, an arts and culture festival celebrating Hispanic Heritage Month, and the Casa HoLa Art Gallery and Artisan Shop at the Emporium for the Arts.

Our mission is to promote unity in the community by creating bridges between the Latino/LatinX communities and the community at large through art, culture, education, and leadership.

HoLa Festival 2022

The 22nd annual HoLa Festival celebrating Hispanic Heritage Month will return to the beautiful World’s Fair Park Performance Lawn for another weekend of delicious food, music, dance, authentic Latin arts and crafts, and fun for the whole family on Saturday and Sunday, October 8th and 9th, 2022! 

Festival HoLa 2022

El 22 Festival HoLa celebrando el Mes de la Herencia Hispana retornará al World’s Fair Park Performance Lawn de nuevo para un fin de semana con rica comida latina, música, baile, artesanías auténticas latinas, y mucha diversión para toda la familia el sábado y domingo, 8 y 9 de octubre, 2022! 

First Friday October 2nd 5pm-9pm: Emma Loy

Join us in welcoming our new artist of the month, Emma Loy, on First Friday October 1st, 5pm-9pm, at Casa HoLa!

Emma participated in the Astrid Galindo Student Arts Scholarship and Competition in May of this year and is studying Studio Art at the University of Tennessee!

Emma’s paintings will be displayed at the gallery throughout the month of October during weekdays from 9am-5pm, Saturdays 10am-1pm, and online here: https://holahoralatina.org/october-2021/ 

During our First Friday event guests may meet the artist, order a delicious tamale TO-GO, collect a free art activity for children to do at home, browse the Casa HoLa artisan shop, and enjoy the new exhibits and live music presented by the Arts and Culture Alliance.


Casa HoLa is located inside the Emporium for the Arts on the bottom floor in Suite 112 at 100 S. Gay St., Knoxville, TN 37902. Current office hours are weekdays from 9am – 5pm.

Due to rises in COVID-19 cases in the area, masks are now required inside the Emporium for the Arts and the Casa HoLa Gallery and Shop.

Follow us on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa for updates on upcoming exhibits.

Casa HoLa se ubica en la planta baja del edificio Emporium for the Arts, Suite 112, en 100 S. Gay St., Knoxville, TN 37902. Actualmente las horas de la oficina son de lunes a viernes de las 9am a las 5pm y sábado de 10am-1pm.
Debido a un aumento en los casos por COVID-19, se requiere el uso de mascarillas dentro del Emporium for the Arts y la Galería y Tienda Casa HoLa.

Encuéntranos Facebook e Instagram @HoLaHoraLatina y en Twitter @CasaHoLa.

Primer viernes 2 de octubre 5pm-9pm: Emma Loy

¡Acompáñenos a la apertura de First Friday presentando los trabajos de la artista Emmay Loy en persona en Casa Hola y en línea a partir del 2 de octubre a las 5 pm hasta las 9pm!


Emma participó en el Concruso y la Beca Artística Astrid Galindo en mayo de este año y estudia las bellas artes. La exhibición está disponible en Casa HoLa de lunes a viernes 9am-5pm y sábado 10am-1pm hasta, el viernes 29 de octubre.
Durante el evento First Friday, los visitantes pueden conocer a la artista, comprar ricos tamales de pollo, recoger una actividad de arte gratis para niños, mirar por la Casa HoLa tienda de artesanías, y disfrutar de las nuevas exhibiciones y música en vivo presentadas por la Alianza de Arte y Cultura.

6 Places to Enjoy Empanadas in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. You can read the latest collaboration here: 


7 Places to Enjoy a Tamal in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about the best tamales in Knoxville here:


Some of our Favorite Mexican Restaurants in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about some of our favorite Mexican restaurants here:


Culinary Tour of Latin America in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about some of our favorite Latin restaurants here:


HoLa Festival 2021

The HoLa Festival 2021 moved to the Performance Lawn at World’s Fair Park on Saturday and Sunday September 25th and 26th this year and will be returning to this wonderful location for our 22nd HoLa Festival on Saturday and Sunday October 8th and 9th, 2022! 

The fun begins Saturday night with a Fiesta Latina; live music, dancing, homecooked Latin food, draft beer, and artisan craft vendors. The celebration continues Sunday afternoon with more live music and performances, more food and cold drinks, crafts, our Parade of Nations, 20+ Hispanic heritage booths and educational children’s acitivites, and community resources.

A $1 donation will be required by each person 12 years and up to enter the Festival except for current HoLa Hora Latina memebership holders. Click here to learn more about memership at our organization. 

Given the unkowns of the COVID-19 pandemic, this event is subject to changes. 


HoLa Festival 2021

El Festival HoLa 2021 tuvo lugar el sábado y domingo 25 y 26 de septiembre en el campo de presentaciones en el parque de la Feria Mundial (World’s Fair Park) y retornará a esta bella locación el sábado y domingo 8 y 9 de octubre, 2022!

La celebración empieza el sábado con la Fiesta Latina; música en vivo, baile, comida casera latina, cerveza tirada y artesanías. Continuamos el domingo con más música, presentaciones de baile, comida , bebidas, artesanías, el Desfile de las Naciones Hispanas, 20+ casetas educativas sobre los países hispanos, actividades para niños y recursos comunitarios.

Se requiere una donación de $1 por cada persona mayor de 12 años para entrar en el Festival excepto por los miembros actuales de HoLa Hora Latina. Haga clic aquí para aprender más información sobre la membrecía. 

Debido a la incertidumbre acerca de la pandemia del COVID-19, este evento está sujeto a cambios.

Many thanks to our HoLa Festival 2021 sponsors. This celebration of Hispanic Heritage Month would not be possible without your very generous support. We are so grateful that you join us to celebrate and share the beauty and diversity of Hispanic and Latin American cultures with our East Tennessee communities.

Muchas gracias a los patrocinadores del Festival HoLa 2021. La celebración del Mes de la Herencia Hispana no habría sido posible sin su apoyo generoso. Agradecemos mucho que se unan con nosotros para celebrar y compartir la belleza y diversidad de las culturas hispanas y latinas con las comunidades del Este de Tennessee. 

Special thanks to our HoLa Festival 2021 Sponsor of the Year:

Hipotecasa MIG!


El presetamista hopetacrio líder del sureste



Additional thanks to our Gold level sponsors: GEICO, DICK’S House of Sport, Cherokee Distributing Co., Modelo Especial, Miller Lite, and the Downtown Knoxville Alliance. 


Thanks to our Silver level sponsors: Apex Bank, Travelers Insurance, and Promesa de Fe Iglesia


And thanks to our Bronze level sponsors: BB&T/Suntrust now Truist, Denso, Sherwin Williams, Cricket Wireless, 

Visit Knoxville, and the Metropolitan Knoxville Airport Authority.


Much appreciation to the organizations that support HoLa Hora Latina and the HoLa Festival: All Occasions Party Rentals, the City of Knoxville, the Arts and Culture Alliance, Pepsi Co., El Estilo de Knoxville, the Knoxville Museum of Art, La Líder WKZX 93.5FM, the East Tennessee Foundation, the National Association of Latino Arts and Culture, the Tennessee Arts Commission, and the Cumberland House Hotel. 


Special thanks to our HoLa Festival 2021 Sponsor of the Year: Hipotecasa MIG!

El presetamista hopetacrio líder del sureste 


Please click on the arrow for a virtual music gift from

Jimmy Bonilla and his Orchestra

Por favor haga click en la flecha para recibir un regalo virtual musical de

Jimmy Bonilla y su Orquesta 

Información importante para la comunidad
Important information for the community

HoLa Hora Latina is thankful for the support from the East TN Foundation ArtsFund for their help in continuining to offer the community a Latinx cultural experience through Art, Music and Education.


Due to the severe economic disruptions COVID-19 is causing to professional arts organizations in our region, East Tennessee Foundation is taking immediate steps to help these organizations survive. We cannot imagine East Tennessee without its museums, theaters, and performing arts.
Arts Fund 2020 grants will help ensure the continuity and sustainability of our region’s arts organizations by awarding emergency grants through a simplified and expedited application and process.

The Arts Fund for East Tennessee was established in 1986 to serve as a source of funds to support excellence in the arts, expand access to the arts, and connect artists with each other and with East Tennessee communities.

HoLa Hora Latina thanks the Central Appalachian Asemble ArtPlace Fund for its support in 2020-2021.

HoLa Festival 2022

A Celebration of Hispanic Art, Culture and Education. Oct. 8 and 9 @ World’s Fair Park

Free entry for HoLa members, $1 donation for guests ages 12+ 


Stay tuned for updates here at our website or on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa

Please enjoy this video from the 2019 HoLa Festival at Market Square. Currently the HoLa Festival has found its new home at the World’s Fair Park Performance Lawn! Join us October 8th and 9th, 2022!

HoLa is supported by our community. Apply for membership or pay your dues online.

Visit our gallery in downtown Knoxville, or even purchase art through our online store.

Thank you to our on going sponsors!

Support the arts in TN by getting a Specialty License Plate.