HoLa Hora Latina


Home of the HoLa Festival, TN’s largest arts and culture festival celebrating Latin American and Hispanic Heritage Month, and the Casa HoLa Art Gallery and Artisan Shop at the Emporium for the Arts.

Our mission is to promote unity in the community by creating bridges between the Hispanic /LatinX communities and the community at large through art, culture, education, and leadership.

This project [is being][was] supported in whole or in part by federal award number 21.027 awarded to Knox County by the

U.S. Department of the Treasury and the Arts & Culture Alliance.”

FIRST FRIDAY: Featuring: Leonardo Romero, Manuel Carreón and the Mejía Family

Hola Hora Latina is proud to to present Mexican artists: Leonardo Romero, Manuel Carreón and the Mejía family for May’s First Friday Event. The exhibit will be available at Casa HoLa Gallery for the month of May 2023.
We will also feature in our Tienda HoLa with many Day of the Dead merchandise, locally made and imported artisan crafts, accessories, jewelry, cards, ornaments, piñatas, alebrijes and more.
As always, Hot Tamales will be available for purchase.
Casa HoLa is located inside the Emporium for the Arts on the bottom floor in Suite 112 at 100 S. Gay St., Knoxville, TN 37902. Current office hours: Please call ahead of time.

Follow us on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa for updates on upcoming exhibits.

PRIMER VIERNES: Destacando a: Leonardo Romero, Manuel Carreón y la Familia Mejía

Hola Hora Latina se enorgullece de presentar los artistas mexicanos: Leonardo Romero, Manuel Carreón y la Familia Mejía para nuestro evento del Primer Viernes del Mes. La exhibición se podrá disfrutar todo el mes de mayo 2023

También tendremos en Tienda HoLa,  mucha mercancía para celebrar el Día de los muertos, artesanías importadas y hechas por artistas locales, accesorios, joyas, tarjetas, piñatas, alebijres y mucho más.

Como siempre, tendremos tamales calientitos en venta.


Casa HoLa se ubica en la planta baja del edificio Emporium for the Arts, Suite 112, en 100 S. Gay St., Knoxville, TN 37902. Hora de ofinina: Por favor llame antes de ir.

Encuéntranos Facebook e Instagram @HoLaHoraLatina y en Twitter @CasaHoLa.



Culinary Tour of Latin America in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about some of our favorite Latin restaurants here:


Celebrate el Día de los Muertos (Day of the Dead) with HoLa Hora Latina

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about the best tamales in Knoxville here:


Many thanks to our HoLa Festival 2022 sponsors. This celebration of Hispanic Heritage Month would not be possible without your very generous support. We are so grateful that you join us to celebrate and share the beauty and diversity of Hispanic and Latin American cultures with our East Tennessee communities.

Muchas gracias a los patrocinadores del Festival HoLa 2022. La celebración del Mes de la Herencia Hispana no habría sido posible sin su apoyo generoso. Agradecemos mucho que se unan con nosotros para celebrar y compartir la belleza y diversidad de las culturas hispanas y latinas con las comunidades del Este de Tennessee.

Special thanks to our HoLa Festival 2022 Sponsor of the Year:

Hipotecasa MIG!

El presetamista hopetacrio líder del sureste

Additional thanks to our Gold level sponsors:  Cherokee Distributing Co., Dos Equis, Miller Lite, and the Downtown Knoxville Alliance. 

Thanks to our Silver level sponsors: Apex Casa, AARP Tennessee, Travelers Insurance, and Igleasia Promesa de Fe

And thanks to our Bronze level sponsors: Allergy and Asthma Network, Visit Knoxville, Cricket Wireless, Regions Bank, US Cellular and Metropolitan Knoxville Airport Authority.

Many thanks also to our ongoing supporters who have shown great dedication to this great event in celebration of Hispanic/LatinX Heritage Month.

Special thanks to our HoLa Festival 2021 Sponsor of the Year: Hipotecasa MIG!

El presetamista hopetacrio líder del sureste 


Please click on the arrow for a virtual music gift from

Jimmy Bonilla and his Orchestra

Por favor haga click en la flecha para recibir un regalo virtual musical de

Jimmy Bonilla y su Orquesta 

Información importante para la comunidad
Important information for the community

HoLa Hora Latina is thankful for the support from the East TN Foundation ArtsFund for their help in continuining to offer the community a Latinx cultural experience through Art, Music and Education.


Due to the severe economic disruptions COVID-19 is causing to professional arts organizations in our region, East Tennessee Foundation is taking immediate steps to help these organizations survive. We cannot imagine East Tennessee without its museums, theaters, and performing arts.
Arts Fund 2020 grants will help ensure the continuity and sustainability of our region’s arts organizations by awarding emergency grants through a simplified and expedited application and process.

The Arts Fund for East Tennessee was established in 1986 to serve as a source of funds to support excellence in the arts, expand access to the arts, and connect artists with each other and with East Tennessee communities.

HoLa Hora Latina thanks the Central Appalachian Asemble ArtPlace Fund for its support in 2020-2021.

HoLa Festival 2022

A Celebration of Hispanic Art, Culture and Education. Oct. 8 and 9 @ World’s Fair Park

Free entry for HoLa members, $1 donation for guests ages 12+ 


Stay tuned for updates here at our website or on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa

HoLa is supported by our community. Apply for membership or pay your dues online.

Visit our gallery in downtown Knoxville, or even purchase art through our online store.

Thank you to our on going sponsors!

Support the arts in TN by getting a Specialty License Plate.