HoLa Hora Latina

Home of the HoLa Festival, an arts and culture festival celebrating Hispanic Heritage Month, and the Casa HoLa Art Gallery and Artisan Shop at the Emporium for the Arts.

Our mission is to promote unity in the community by creating bridges between the Latino/LatinX communities and the community at large through art, culture, education, and leadership.

HoLa Festival 2021: 21st anniversary of East Tennessee’s Annual Hispanic Heritage Month Celebration

New location: World’s Fair Park Performance Lawn at Clinch Ave. and 11th St.

Kick Off Party from 4 pm to 10 pm Saturday, September 25th,

HoLa Family Festival Sunday, September 26th from 11 am to 6 pm

$1 donation required at entry for visitors aged 12+, HoLa members enter for free 

HoLa Festival 2021

The HoLa Festival 2021 will move to the Performance Lawn at World’s Fair Park on Saturday and Sunday September 25th and 26th! 

The fun begins Saturday night with a Fiesta Latina; live music, dancing, draft beer, and artisan craft vendors. The celebration continues Sunday afternoon with more live music and performances, homecooked food and cold drinks, crafts, our Parade of Nations, 20+ Hispanic heritage booths and educational children’s acitivites, and community resources.

A $1 donation will be required by each person 12 years and up to enter the Festival except for current HoLa Hora Latina memebership holders. Click here to learn more about memership at our organization. 

Given the unkowns of the COVID-19 pandemic, this event is subject to changes. 

El Festival HoLa 2021 tendrá lugar el sábado y domingo 25 y 26 de septiembre en el campo de presentaciones en el parque de la Feria Mundial (World’s Fair Park).

La celebración empieza el sábado con la Fiesta Latina; música en vivo, baile, cerveza tirada y artesanías. Continuamos el domingo con más música, presentaciones de baile, comida casera, bebidas, artesanías, el Desfile de las Naciones Hispanas, 20+ casetas educativas sobre los países hispanos, actividades para niños y recursos comunitarios. Se requiere una donación de $1 por cada persona mayor de 12 años para entrar en el Festival excepto por los miembros actuales de HoLa Hora Latina. Haga clic aquí para aprender más información sobre la membrecía. 

Debido a la incertidumbre acerca de la pandemia del COVID-19, este evento está sujeto a cambios.

6 Places to Enjoy Empanadas in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. You can read the latest collaboration here: https://www.visitknoxville.com/blog/post/6-places-to-enjoy-empanadas-in-knoxville/

7 Places to Enjoy a Tamal in Knoxville

HoLa Hora Latina regularly contributes to the Visit Knoxville blog. Read about the best tamales in Knoxville here:


The Frutos Latinos Contest and Group Exhibit

During September’s First Friday event, September 3rd from 5pm-9pm, local Latino/Latinx artists are invited to submit one or two artworks to be displayed at Casa HoLa that celebrate their cultures and traditions. This event, called Frutos Latinos, celebrates Hispanic Heritage Month (HHM). Visitors to the gallery can vote for their favorite pieces in person and on-line at this page

On September 15th, the Frutos Latinos exhibit is moved to the Knoxville Museum of Art to mark the beginning of Hispanic Hertiage Month where it remains until October 15th. On this first day of HHM, HoLa invites members of our organization, city and county officials, corporate sponsors, and recipients of HoLa scholarships to celebrate Hispanic Heritage and the role HoLa has played in promoting Latin American arts and culture within our community. Any HoLa members are welcome to join in this catered event from 5pm-8pm at the Knoxville Museum of Art. Explore membership options here and enjoy last year’s Frutos Latinos exhibit here.

El Concurso y la Exhibición de Frutos Latinos

Durante el evento del primer viernes de septiembre, el 3 de septiembre de las 5pm a las 9pm, artistas locales y latinos/latinx están invitados a entregar una o dos obras de arte que celebren sus culturas y tradiciones para exhibirlas en Casa HoLa. Este evento que se llama los Frutos Latinos celebra el Mes de la Herencia Hispana (MHH). Los visitantes de la galería pueden votar por sus trabajos favoritos en persona y en línea en esta página .

El 15 de septiembre, la exhibición de los Frutos Latinos se mueve al Museo de Arte de Knoxville para marcar el comienzo del MHH donde se queda hasta el 15 de octubre. En este primer día del MHH, HoLa invita a los miembros de la organización, oficiales de la ciudad y del condado, patrocinadores, y recipientes de las becas de Hola para celebrar la herencia hispana y el papél que HoLa desempeña en promocionar las artes y culturas latinas dentro de nuestra comunidad. Cada miembro de HoLa se invita al evento con una cena gratuita de las 5pm hasta las 8pm en el Museo de Arte de Knoxville. Busquen por opciones de membresía aquí y disfruten de la exhibición de Frutos Latinos 2020 aquí.

Special thanks to our HoLa Festival 2021 Sponsor of the Year: Hipotecasa MIG!

El presetamista hopetacrio líder del sureste 


Please click on the arrow for a virtual music gift from

Jimmy Bonilla and his Orchestra

Por favor haga click en la flecha para recibir un regalo virtual musical de

Jimmy Bonilla y su Orquesta 

Información importante para la comunidad
Important information for the community

HoLa Hora Latina is thankful for the support from the East TN Foundation ArtsFund for their help in continuining to offer the community a Latinx cultural experience through Art, Music and Education.


Due to the severe economic disruptions COVID-19 is causing to professional arts organizations in our region, East Tennessee Foundation is taking immediate steps to help these organizations survive. We cannot imagine East Tennessee without its museums, theaters, and performing arts.
Arts Fund 2020 grants will help ensure the continuity and sustainability of our region’s arts organizations by awarding emergency grants through a simplified and expedited application and process.

The Arts Fund for East Tennessee was established in 1986 to serve as a source of funds to support excellence in the arts, expand access to the arts, and connect artists with each other and with East Tennessee communities.

HoLa Hora Latina thanks the Central Appalachian Asemble ArtPlace Fund for its support in 2020-2021.

HoLa Festival 2021

A Celebration of Hispanic Art, Culture and Education. Sept. 25-26 @ World’s Fair Park

Free entry for HoLa members, $1 donation for guests ages 12+ 


Stay tuned for updates here at our website or on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa

HoLa is supported by our community. Apply for membership or pay your dues online.

Visit our gallery in downtown Knoxville, or even purchase art through our online store.

Thank you to our on going sponsors!

Support the arts in TN by getting a Specialty License Plate.