Upcoming Events

February 5th First Friday: Valentine's Celebration featuring Héctor Saldivar

Join us in safely celebrating Valentine’s Day during the upcoming First Friday event on Friday, February 5th, 5PM-8PM, featuring clay sculptures by local artist Héctor Saldivar. The Casa HoLa Store will be open for shopping, we will be selling tamales TO-GO and offering a free, take-home children’s art activity. The exhibit will be made available on our website Monday, February 8th, and will remain in our gallery until Wednesday, February 24th.

Both Casa HoLa and the Emporium for the Arts take great care to ensure a safe and comfortable experience for our guests by requiring all visitors to wear a mask, limiting the number of persons inside the building, prohibiting the consumption of food and beverages inside, providing ample hand sanitizing stations, and increasing cleaning measures. For all inquiries please call us at 865-335-3358 or email us at casahola@holafestival.org. Casa HoLa is located inside the Emporium for the Arts on the bottom floor in Suite 112 at 100 S. Gay St, Knoxville TN 37902.

Primer viernes 5 de febrero: celebración del Día de San Valentín presentando obras de arcilla por Héctor Saldivar

Le invitamos a la celebración del día de San Valentín durante el próximo evento del primer viernes del mes, 5 de febrero 5PM-8PM, presentado esculturas de arcilla por artista local Héctor Saldivar. La Casa HoLa tienda estará abierta, venderemos tamales para llevar y ofreceremos una actividad de arte gratis para niños para hacer en casa. La exhibición continuará en la galería de Casa HoLa hasta el miércoles, 24 de febrero, y se publicará en el sitio web el lunes, 8 de febrero.

Tanto Casa HoLa como el Emporium for the Arts se esfuerzan mucho para proporcionarles una experiencia segura y​ a gusto por requerir que todos los visitantes lleven una máscara, limitar el número de visitantes dentro del edificio, prohibir el consumo de alimentos y bebidas, proveer desinfectante de manos de sobra y aumentar las medidas de limpieza. Si tenga cualquiera pregunta, por favor, llama a 865-335-3358 o envíe un correo electrónico a casahola@holafestival.org. Casa HoLa se ubica dentro del edificio Emporium for the Arts en Suite 112 100 S. Gay St, Knoxville TN 37902.

Recurring Events

First Friday's in Downtown Knoxville's Historic Arts District

On the First Friday of every month, downtown Knoxville’s art galleries and studios open their doors for the public to enjoy their latest artworks and performances. In fact, the 100 block of South Gay Street is made up almost entirely of artists and creators. Conveniently located just a block away from the Old City and Market Square which host Knoxville’s most well known and revered restaurants and nightlife, the Arts District kicks off these monthly events at 5pm and invites our community to share and celebrate until 9pm. Casa HoLa, HoLa Hora Latina’s art gallery and store, is located inside the Emporium for the Arts at the corner of Jackson and Gay streets where many of Knoxville’s independent artists and art organizations find their home. Learn more about Downtown’s Knoxville’s First Fridays here.

Each First Friday, Casa HoLa displays the works of a new Latin American and/or local artist. Chicken tamales are only sold during First Friday events, but artisan crafts, jewelry, home décor, handbags, and greeting cards are available for purchase during First Fridays and regular gallery hours. With each monthly exhibit’s theme, Casa HoLa offers a free children’s art activity and encourages young people to create and explore new art and cultures.

The HoLa Festival

The 21st HoLa Festival is returing to Downtown Knoxville in 2021 during the last weekend of September, Saturday and Sunday the 25th and 26th! The Festival will move from its usual Market Square to World’s Fair Park to allow for more space and a more efficient set-up/break-down process for participants (vendors, performers, etc.)

Since 1999, HoLa Hora Latina has celebrated the rich and diverse cultures of Latin America by inviting the community to share in live music, dancing, food and drinks, craft vendors, and educational activities for children. The annual event takes place during Hispanic Heritage Month (September 15th – November 15th).

Local vendors offer handmade, artisan crafts, art, home décor, apparel, jewelry, and other unique items. Draft beer is available while food vendors serve up homemade Latin American cuisine. Visitors may enjoy various performances by Latin jazz, rock, salsa, and traditional bands and dancers. Children can learn more about Spain and Latin America at the Hispanic heritage booths or enjoy a fun and educational activity at the children’s stage nearby.  The community fair and sponsor section provide information important to our Knoxville community.

The HoLa Festival depends on sponsors to realize this celebration. Student volunteers, HoLa’s interns, the Board of Directors and our President, Pedro Tomás work tirelessly to bring this celebration of Hispanic Heritage Month to Knoxville and appreciate your attendance and support. 

Annual Events

HoLa Hora Latina kicks off each year with a free toy giveaway for children who visit Casa HoLa in celebration of Three Kings’ Day. This event begins during January’s First Friday event and also serves as a way to inform the community of various Latin American traditions surrounding the holidays.

HoLa Hora Latina’s art gallery inside the Emporium for the Arts is proud to host two contests for artists each year. In May, the Celebration of the Children invites young artists under the age of 18 to display their art at Casa HoLa. Visitors to the gallery vote for their favorite artworks, with the winner receiving a cash prize.

During September’s First Friday, local Latino artists are invited to submit one or two artworks to be displayed at Casa HoLa that celebrate their cultures and traditions. This event, called Frutos Latinos, takes place during Hispanic Heritage Month. Similar to the Celebration fo the Children, visitors to the gallery vote for their favorite pieces before three winners are announced. In October, the Frutos Latinos exhibit is moved to the Knoxville Museum of Art where it remains for the duration of the month. HoLa Hora Latina also hosts a Frutos Latinos breakfast at the Museum and invites members of our organization, as well as city and county officials, to celebrate and honor the participants of the show.


The Day of the Dead, or el Día de los Muertos, kicks off our November First Friday event with pan de muerto and sugar skulls. Casa HoLa typically invites local Mexican artist Héctor Saldivar to display his incredible skeleton figurines for the duration of the month (the 2020 exhibit is currently on our website now). The gallery also features the winners of the University of Tennessee’s Student Altar Decorating Contest.

During December, Casa HoLa does not feature a new artist, but, instead offers a Holiday Bazaar featuring handmade holiday décor imported from Latin American artisans as well as the usual items sold at the Casa HoLa tienda. A Christmas Party for members of our organization takes place just ouside the Casa HoLa door in the main gallery of the Emporium. A DJ, dinner, drinks, and lots of fun are always to be expected at this event.