Upcoming Events

First Friday May 7th: Astrid Galindo Artistic Scholarship Competition and Exhibition

Join us on First Friday, May 7th, from 5pm-8pm for the opening of our new exhibit featuring local student artists in a competition for the Astrid Galindo Artistic Scholarship. This scholarship honors a dear friend of HoLa and Mexican-American artist, Astrid Galindo. Click here to view the exhibit and learn more about Mrs. Galindo and the scholarship. Stop by the gallery in person or visit the virtual exhibit online beginning Friday, May 7th, at 5pm to vote for your favorite artworks. The three students with the most votes will receive a reward to pay for art supplies, sponsored by HoLa Hora Latina. The exhibit and voting will be available online and in person through Wednesday, June 2nd. During our First Friday event, we will be selling hot, chicken tamales. Throughout the month, visitors can enjoy the exhibit and competition, pick up a free art activity for children, and shop new merchandise at the Casa HoLa Artisan Tienda (online here). 

Don’t forget to mark your calendars for the 21st HoLa Festival, September 25th and 26th at World’s Fair Park.

Casa HoLa is located inside the Emporium for the Arts on the bottom floor in Suite 112 at 100 S. Gay St., Knoxville, TN 37902.

Follow us on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa for updates on upcoming exhibits and the 21st annual HoLa Festival

Both Casa HoLa and the Emporium for the Arts take great care to ensure a safe and comfortable experience for our guests by requiring all visitors to wear a mask, limiting the number of persons inside the building, prohibiting the consumption of food and beverages inside, providing ample hand sanitizing stations, and increasing cleaning measures. For all inquiries please call us at 865-335-3358 or email us at casahola@holafestival.org.

Exhibición de mayo: El concurso y la exhibición de la beca artística de Astrid Galindo

Les invitamos a la apertura de First Friday, el 7 de mayo, a las 5pm presentando la nueva exhibición de estudiantes artistas locales en un concurso de la Beca Artística de Astrid Galindo. Esta beca conmemora la vida y la obra artística de una artista mexicana-americana, Astrid Galindo. Haga clic aquí para mirar por la ehxibición virtual y aprender más sobre la Sra. Galindo y la beca. Pasen por la galería en persona o mirar por la exhibición en línea a partir del 7 de mayo a las 5 pm para votar por sus obras favoritas. Los tres estudiantes que obtengan la mayoría de los votos recibirán un premio para la compra de materiales de arte, patrocinado por HoLa Hora Latina. La exhibición y el concurso están disponibles en persona y en línea hasta el miércoles, 2 de junio. Durante el evento First Friday, venderemos ricos tamales de pollo. A lo largo del mes de mayo, los visitantes pueden disfrutar de la nueva exhibición y el concurso de la beca, recoger una actividad de arte gratis para niños, y mirar por la Casa HoLa Tienda de Artesanías (en linea aquí).

No olviden de anotar la fecha del HoLa Festival 2021 en sus calendarios, 25 y 26 de septiembre en el parque de la feria mundial.

Casa HoLa se ubica en la planta baja del edificio Emporium for the Arts en 100 S. Gay Street, Suite 112, Knoxville TN 37902.  

Encuéntranos Facebook e Instagram @HoLaHoraLatina y en Twitter @CasaHoLa.

Tanto Casa HoLa como el Emporium for the Arts se esfuerzan mucho para proporcionarles una experiencia segura y a gusto por requerir que todos los visitantes lleven una máscara, limitar el número de visitantes dentro del edificio, prohibir el consumo de alimentos y bebidas, proveer desinfectante de manos de sobra y aumentar las medidas de limpieza. Si tiene cualquier pregunta, por favor, llame al 865-335-3358 o envíe un correo electrónico casahola@holafestival.org.

Upcoming Exhibits at the Casa HoLa Gallery

May 7th 2021:

Astrid Galindo Arts Scholarship

Student Competition

June 4th 2021:

Moises Ponce



July 2nd 2021:

Miguel Angel Gonzalez



August 6th 2021:

Gabrielle Toledo



September 3rd 2021:

Frutos Latinos Group Exhibit and Contest


October 1st 2021:

Delia Flores



November 5th 2021:

Día de los Muertos

Héctor Saldivar



December 3rd 2021:

Holiday Bazaar

Various artisans


Recurring Events

First Friday's in Downtown Knoxville's Historic Arts District

On the First Friday of every month, downtown Knoxville’s art galleries and studios open their doors for the public to enjoy their latest artworks and performances. In fact, the 100 block of South Gay Street is made up almost entirely of artists and creators. Conveniently located just a block away from the Old City and Market Square which host Knoxville’s most well known and revered restaurants and nightlife, the Arts District kicks off these monthly events at 5pm and invites our community to share and celebrate until 9pm. Casa HoLa, HoLa Hora Latina’s art gallery and store, is located inside the Emporium for the Arts at the corner of Jackson and Gay streets where many of Knoxville’s independent artists and art organizations find their home. Learn more about Downtown’s Knoxville’s First Fridays here.

Each First Friday, Casa HoLa displays the works of a new Latin American and/or local artist. Chicken tamales are only sold during First Friday events, but artisan crafts, jewelry, home décor, handbags, and greeting cards are available for purchase during First Fridays and regular gallery hours. With each monthly exhibit’s theme, Casa HoLa offers a free children’s art activity and encourages young people to create and explore new art and cultures. Enjoy previous virtual exhibits here.

The HoLa Festival

The 21st HoLa Festival is returing to Downtown Knoxville in 2021 during the last weekend of September, Saturday and Sunday the 25th and 26th! The Festival will move from its usual Market Square to World’s Fair Park to allow for more space and a more efficient set-up/break-down process for participants (vendors, performers, etc.)

Since 1999, HoLa Hora Latina has celebrated the rich and diverse cultures of Latin America by inviting the community to share in live music, dancing, food and drinks, craft vendors, and educational activities for children. The annual event takes place during Hispanic Heritage Month (September 15th – November 15th).

Local vendors offer handmade, artisan crafts, art, home décor, apparel, jewelry, and other unique items. Draft beer is available while food vendors serve up homemade Latin American cuisine. Visitors may enjoy various performances by Latin jazz, rock, salsa, and traditional bands and dancers. Children can learn more about Spain and Latin America at the Hispanic heritage booths or enjoy a fun and educational activity at the children’s stage nearby.  The community fair and sponsor section provide information important to our Knoxville community. Our Parade of Nations invites the community to join together in showing the traditions and diversity of Hispanic and Latino cultures. 

The HoLa Festival depends on sponsors to realize this celebration. Student volunteers, HoLa’s interns, the Board of Directors and our President, Pedro Tomás work tirelessly to bring this celebration of Hispanic Heritage Month to Knoxville and appreciate your attendance and support.

Annual Events

HoLa Hora Latina kicks off each year with a free toy giveaway for children who visit Casa HoLa in celebration of Three Kings’ Day. This event begins during January’s First Friday event and also serves as a way to inform the community of various Latin American traditions surrounding the holidays.

HoLa Hora Latina’s art gallery inside the Emporium for the Arts is proud to host two contests for artists each year. In May, the Astrid Galindo Student Art Competition invites young artists between the ages of 15 and 21 to display their art at Casa HoLa. Visitors to the gallery vote for their favorite artworks, with three winners receiving a scholarship to pay for art supplies. Learn more about scholarships offered by HoLa Hora Latina here

During September’s First Friday, local Latino artists are invited to submit one or two artworks to be displayed at Casa HoLa that celebrate their cultures and traditions. This event, called Frutos Latinos, takes place during Hispanic Heritage Month. Similar to the Celebration fo the Children, visitors to the gallery vote for their favorite pieces before three winners are announced. In October, the Frutos Latinos exhibit is moved to the Knoxville Museum of Art where it remains for the duration of the month. HoLa Hora Latina also hosts a Frutos Latinos breakfast at the Museum and invites members of our organization, as well as city and county officials, to celebrate and honor the participants of the show. Enjoy last year’s Frutos Latinos exhibit here.

The Day of the Dead, or el Día de los Muertos, kicks off our November First Friday event with pan de muerto and sugar skulls. Casa HoLa typically invites local Mexican artist Héctor Saldivar to display his incredible skeleton figurines for the duration of the month (the 2020 exhibit is currently on our website now). The gallery also features the winners of the University of Tennessee’s Student Altar Decorating Contest.

During December, Casa HoLa does not feature a new artist, but, instead offers a Holiday Bazaar featuring handmade holiday décor imported from Latin American artisans as well as the usual items sold at the Casa HoLa tienda. A Christmas Party for members of our organization takes place just ouside the Casa HoLa door in the main gallery of the Emporium. A DJ, catered dinner, drinks, and lots of fun are included in this event to show our appreciation for our supporting members.