Upcoming Events

First Friday June 4th: Featured Artist Taske Maqueo

Join us in welcoming our new artist of the month, Taske Maqueo, on First Friday June 4th, 5pm-8pm, at Casa HoLa!

Mr. Maqueo’s paintings will be displayed at the gallery throughout the month of June during weekdays from 12pm-5pm, and online at our website here. During our First Friday event guests may meet the artist, order a delicious tamale TO-GO, collect a free art activity for children to do at home, browse the Casa HoLa artisan shop, and enjoy the new exhibits presented by the Arts and Culture Alliance.

Throughout the month, visitors can enjoy the exhibit, pick up a free art activity for children, and shop new merchandise at the Casa HoLa Artisan Tienda (online here). 

Casa HoLa is located inside the Emporium for the Arts on the bottom floor in Suite 112 at 100 S. Gay St., Knoxville, TN 37902. Current office hours are weekdays from 11am – 5pm.

Don’t forget to mark your calendars for the 21st HoLa Festival, September 25th and 26th at World’s Fair Park.

Follow us on Facebook and Instagram @HoLaHoraLatina and Twitter @CasaHoLa for updates on upcoming exhibits and the 21st annual HoLa Festival

Primer viernes 4 de junio: artista destacado Taske Maqueo

Acompáñenos a la apertura de First Friday presentando los trabajos del artista Taske Maqueo en persona en Casa Hola y en línea aquí a partir  del 4 de junio a las 5 pm hasta las 8 pm.

La exhibición está disponible en Casa HoLa durante el horario normal de la oficina hasta el miércoles, 30 de junio. Durante el evento First Friday, los visitantes pueden conocer al artista, comprar ricos tamales de pollo, recoger una actividad de arte gratis para niños, mirar por la Casa HoLa tienda de artesanías, y disfrutar de las nuevas exhibiciones presentadas por la Alianza de Arte y Cultura.

A lo largo del mes de junio, los visitantes pueden disfrutar de la nueva exhibición y el concurso de la beca, recoger una actividad de arte gratis para niños, y mirar por la Casa HoLa Tienda de Artesanías (en linea aquí).

No olviden de anotar la fecha del HoLa Festival 2021 en sus calendarios, 25 y 26 de septiembre en el parque de la feria mundial (World’s Fair Park)

Casa HoLa se ubica en la planta baja del edificio Emporium for the Arts, Suite 112, en 100 S. Gay St., Knoxville, TN 37902. Actualmente las horas de la oficina son de lunes a viernes de las 11am a las 5pm.

Encuéntranos Facebook e Instagram @HoLaHoraLatina y en Twitter @CasaHoLa.

Si tiene cualquier pregunta, por favor, llame al 865-335-3358 o envíe un correo electrónico casahola@holafestival.org.

Upcoming Exhibits at the Casa HoLa Gallery

May 7th 2021:

Astrid Galindo Arts Scholarship

Student Competition

June 4th 2021:

Taske Maqueo



July 2nd 2021:

Miguel Angel Gonzalez



August 6th 2021:

Gabrielle Toledo



September 3rd 2021:

Frutos Latinos Group Exhibit and Contest


October 1st 2021:

Delia Flores



November 5th 2021:

Día de los Muertos

Héctor Saldivar



December 3rd 2021:

Holiday Bazaar

Various artisans


Recurring Events

First Friday's in Downtown Knoxville's Historic Arts District

On the First Friday of every month, downtown Knoxville’s art galleries and studios open their doors for the public to enjoy their latest artworks and performances. In fact, the 100 block of South Gay Street is made up almost entirely of artists and creators. Conveniently located just a block away from the Old City and Market Square which host Knoxville’s most well known and revered restaurants and nightlife, the Arts District kicks off these monthly events at 5pm and invites our community to share and celebrate until 9pm. Casa HoLa, HoLa Hora Latina’s art gallery and store, is located inside the Emporium for the Arts at the corner of Jackson and Gay streets where many of Knoxville’s independent artists and art organizations find their home. Learn more about Downtown’s Knoxville’s First Fridays here.

Each First Friday, Casa HoLa displays the works of a new Latin American and/or local artist. Chicken tamales are only sold during First Friday events, but artisan crafts, jewelry, home décor, handbags, and greeting cards are available for purchase during First Fridays and regular gallery hours. With each monthly exhibit’s theme, Casa HoLa offers a free children’s art activity and encourages young people to create and explore new art and cultures. Enjoy previous virtual exhibits here.

The HoLa Festival

The 21st HoLa Festival is returing to Downtown Knoxville in 2021 during the last weekend of September, Saturday and Sunday the 25th and 26th! The Festival will move from its usual Market Square to World’s Fair Park to allow for more space and a more efficient set-up/break-down process for participants (vendors, performers, etc.)

Since 1999, HoLa Hora Latina has celebrated the rich and diverse cultures of Latin America by inviting the community to share in live music, dancing, food and drinks, craft vendors, and educational activities for children. The annual event takes place during Hispanic Heritage Month (September 15th – November 15th).

Local vendors offer handmade, artisan crafts, art, home décor, apparel, jewelry, and other unique items. Draft beer is available while food vendors serve up homemade Latin American cuisine. Visitors may enjoy various performances by Latin jazz, rock, salsa, and traditional bands and dancers. Children can learn more about Spain and Latin America at the Hispanic heritage booths or enjoy a fun and educational activity at the children’s stage nearby.  The community fair and sponsor section provide information important to our Knoxville community. Our Parade of Nations invites the community to join together in showing the traditions and diversity of Hispanic and Latino cultures. 

The HoLa Festival depends on sponsors to realize this celebration. Student volunteers, HoLa’s interns, the Board of Directors and our President, Pedro Tomás, work tirelessly to bring this celebration of Hispanic Heritage Month to Knoxville and appreciate your attendance and support.

Annual Events

HoLa Hora Latina kicks off each year with a free toy giveaway for children who visit Casa HoLa in celebration of Three Kings’ Day. This event begins during January’s First Friday event and also serves as a way to inform the community of various Latin American traditions surrounding the holidays.

HoLa Hora Latina’s art gallery inside the Emporium for the Arts is proud to host two contests for artists each year. In May, the Astrid Galindo Student Art Competition invites young artists between the ages of 15 and 21 to display their art at Casa HoLa. Visitors to the gallery vote for their favorite artworks, with three winners receiving a scholarship to pay for art supplies. Learn more about scholarships offered by HoLa Hora Latina here

During September’s First Friday, local Latino artists are invited to submit one or two artworks to be displayed at Casa HoLa that celebrate their cultures and traditions. This event, called Frutos Latinos, takes place during Hispanic Heritage Month. Similar to the Celebration fo the Children, visitors to the gallery vote for their favorite pieces before three winners are announced. In October, the Frutos Latinos exhibit is moved to the Knoxville Museum of Art where it remains for the duration of the month. HoLa Hora Latina also hosts a Frutos Latinos breakfast at the Museum and invites members of our organization, as well as city and county officials, to celebrate and honor the participants of the show. Enjoy last year’s Frutos Latinos exhibit here.

The Day of the Dead, or el Día de los Muertos, kicks off our November First Friday event with pan de muerto and sugar skulls. Casa HoLa typically invites local Mexican artist Héctor Saldivar to display his incredible skeleton figurines for the duration of the month (the 2020 exhibit is currently on our website now). The gallery also features the winners of the University of Tennessee’s Student Altar Decorating Contest.

During December, Casa HoLa does not feature a new artist, but, instead offers a Holiday Bazaar featuring handmade holiday décor imported from Latin American artisans as well as the usual items sold at the Casa HoLa tienda. A Christmas Party for members of our organization takes place just ouside the Casa HoLa door in the main gallery of the Emporium. A DJ, catered dinner, drinks, and lots of fun are included in this event to show our appreciation for our supporting members.