HoLa Festival

What to Expect at the HoLa Festival

The 21st HoLa Festival is returing to Downtown Knoxville in 2021 during the last weekend of September, Saturday and Sunday the 25th and 26th! The Festival will move from its usual Market Square to World’s Fair Park to allow for more space and a more efficient set-up/break-down process for participants (vendors, performers, etc.)

Since 1999, HoLa Hora Latina has celebrated the rich and diverse cultures of Latin America by inviting the community to share in live music, dancing, food and drinks, craft vendors, and educational activities for children. The annual event takes place during Hispanic Heritage Month (September 15th – November15th)

Local vendors offer handmade, artisan crafts, art, home décor, apparel, jewelry, and other unique items. Draft beer is available while food vendors serve up homemade Latin American cuisine. Visitors may enjoy various performances by Latin jazz, rock, salsa, and traditional bands and dancers. Children can learn more about Spain and Latin America at the Hispanic heritage booths or enjoy a fun and educational activity at the children’s stage nearby.  The community fair and sponsor section provide information important to our Knoxville community.

The HoLa Festival depends on sponsors to realize this celebration. Student volunteers, HoLa’s interns, the Board of Directors and our President, Pedro Tomás work tirelessly to bring this celebration of Hispanic Heritage Month to Knoxville and appreciate your attendance and support. 

  The HoLa Festival 2021 will move to World’s Fair Park in 2021 to allow for ample social distancing and other precuations. The 2021 HoLa Festival is tentatively scheduled for Saturday and Sunday September 25th and 26th! Given the unkowns of the COVID-19 pandemic, this event is subject to changes. 

El Festival HoLa 2021 tendrá lugar el sábado y domingo 25 y 26 de septiembre en el parque de la Feria Mundial (World’s Fair Park) para permitir amplia distanciamiento social entre otras precuaciones. Debido a la incertidumbre acerca de la pandemia del COVID-19, este evento está sujeto a cambios.  

The annual HoLa Festival is one of the cornerstones of our organization. We gather every year in downtown Knoxville, TN to celebrate the rich diversity of Latino culture. Special thanks to all who have attended and made these past 20 festivals so spectacular. ¡Gracias!

Please check out a great video and photos from the past HoLa Festival.

PLease click on the arrow for a virtual music gift from

Jimmy Bonilla and his Orchestra

Por favor haga click en la flecha par recibir un regalo virtual musical de

Jimmy Bonilla y su Orquesta

Learn more about our regular monthly events!

Aprenda más sobre nuestros eventos mensuales!