The 21st Annual HoLa Festival Celebrating Hispanic Heritage Month

at the World’s Fair Park Performance Lawn, 11th Street and Clinch Avenue

Kick Off Party Saturday, September 25th, 7 pm – 10 pm, Fireworks at 9m

HoLa Family Festival Sunday, September 26th, 11 am – 6 pm

Recent Updates

What to Expect at the HoLa Festival

The 21st HoLa Festival is returing to Downtown Knoxville in 2021 during the last weekend of September, Saturday and Sunday the 25th and 26th! The Festival will move from its usual Market Square to World’s Fair Park to allow for more space and a more efficient set-up/break-down process for participants (vendors, performers, etc.) A $1 donation will be required at entry to the Festival for those 12 years and older. The donation is waved for members of our organization. Membership includes two catered private events and invitations to all HoLa events at only $10 for students, $15 for individuals, $25 for a family of two, and $50 for a family of four.

Since 1999, HoLa Hora Latina has celebrated the rich and diverse cultures of Latin America by inviting the community to share in live music, dancing, food and drinks, craft vendors, and educational activities for children. The annual event takes place during Hispanic Heritage Month (September 15th – November15th)

Local vendors offer handmade, artisan crafts, art, home décor, apparel, jewelry, and other unique items. Draft beer is available while food vendors serve up homemade Latin American cuisine. Visitors may enjoy various performances by Latin jazz, rock, salsa, and traditional bands and dancers. Children can learn more about Spain and Latin America at the 20+ Hispanic heritage booths or enjoy a fun and educational activity at the children’s stage nearby.  The community fair and sponsor section provide information important to our Knoxville community.

The HoLa Festival depends on sponsors to realize this celebration. Student volunteers, HoLa’s interns, the Board of Directors and our President, Pedro Tomás, work tirelessly to bring this celebration of Hispanic Heritage Month to Knoxville and appreciate your attendance and support.

The HoLa Festival 2021 will move to the Performance Lawn at World’s Fair Park in 2021 to allow for ample social distancing and other precuations. The 2021 HoLa Festival is tentatively scheduled for Saturday and Sunday September 25th and 26th! The fun begins Saturday night with a Fiesta Latina; live music, dancing, fireworks, draft beer, homecooked food and artisan craft vendors. The celebration continues Sunday afternoon with more live music and performances, food and drinks, crafts, our Parade of Nations, 20+ Hispanic heritage booths and educational children’s acitivites, and community resources. A $1 donation will be required by each person 12 years and up to enter the Festival except for current HoLa Hora Latina memebership holders. Click here to learn more about memership at our organization. 

Given the unkowns of the COVID-19 pandemic, this event is subject to changes. 

El Festival HoLa 2021 tendrá lugar el sábado y domingo 25 y 26 de septiembre en el campo de presentaciones en el parque de la Feria Mundial (World’s Fair Park) para permitir un amplio distanciamiento social entre otras precauciones. La celebración empieza el sábado con la Fiesta Latina; música en vivo, baile, fuegos artificiales, cerveza tirada, comida casera y artesanías. Continuamos el domingo con más música, presentaciones de baile, comida y bebidas, artesanías, el Desfile de las Naciones, 20+ casetas educativas sobre los países hispanos, actividades para niños y recursos comunitarios. Se requiere una donación de $1 por cada persona mayor de 12 años para entrar en el Festival excepto por los miembros actuales de HoLa Hora Latina. Haga clic aquí para aprender más información sobre la membrecía. 

Debido a la incertidumbre acerca de la pandemia del COVID-19, este evento está sujeto a cambios.  

Please check out a great video and photos from the past HoLa Festival.

The Friday night Kick Off Party begins at 7 pm. Browse crafts, clothing, jewelry, and more from Latin American artists. 

El viernes, la Fiesta Latina comienza a las 7 pm. Mira por artesanías, ropa, joyas y mucho más hechos por artistas Latinos. 

Listen and dance to live salsa bands as the sun sets over Downtown Knoxville. Cool off with imported draft beer provided by Cherokee Distributing Co.

Escucha y baila a la música de las bandas de salsa mientras se pone el sol sobre Downtown Knoxville. Refréscate con una cerveza importada, facilitada por Cherokee Distributing Co.

Please click on the arrow for a virtual music gift from Jimmy Bonilla and his Orchestra

Por favor haga click en la flecha par recibir un regalo virtual musical de Jimmy Bonilla y su Orquesta

Enjoy the fireworks show at 9 pm as we celebrate Hispanic Heritage Month into the night.

Disfruta de los fuegos artificiales a las 9 pm mientras celebramos el Mes de la Herencia Hispana hasta bien entrada la madrugada.

Join us again on Sunday at 11 am for more fun, crafts, food, drinks, dancing, and live music. Enjoy performances by a variety of music acts and dancers all day long.

Únete con nosotros de nuevo el domingo a las 11 am para más diversión, comida, bebidas, artesanías, baile y música en vivo. Disfruta de presentaciones por una variedad de músicos y bailarines a lo largo del día. 

Take your taste buds on a tour of Latin America and enjoy homemade food from vendors representing a variety of Hispanic countries.

Haz un tour de los sabores latinos y disfruta de comida casera de vendedores representando una variedad de países hispanos.

Learn more about our regular monthly events!

Aprenda más sobre nuestros eventos mensuales!