Sponsorship
Patrocinio
HoLa Festival 2022: 22nd anniversary of East Tennessee’s Annual Hispanic Heritage Month Celebration
Location: World’s Fair Park Performance Lawn at Cumberland Ave. and 11th St.
Kick Off Party from 4 pm to 10 pm Saturday, October 8th, 2022
HoLa Family Festival Sunday, October 9th, from 11 am to 6 pm
$1 donation required at entry for visitors aged 12+, HoLa members enter for free
Many thanks to our HoLa Festival 2021 sponsors. This celebration of Hispanic Heritage Month would not be possible without your very generous support. We are so grateful that you join us to celebrate and share the beauty and diversity of Hispanic and Latin American cultures with our East Tennessee communities.
Muchas gracias a los patrocinadores del Festival HoLa 2021. La celebración del Mes de la Herencia Hispana no habría sido posible sin su apoyo generoso. Agradecemos mucho que se unan con nosotros para celebrar y compartir la belleza y diversidad de las culturas hispanas y latinas con las comunidades del Este de Tennessee.
Special thanks to our HoLa Festival 2021 Sponsor of the Year:
Hipotecasa MIG!
El presetamista hopetacrio líder del sureste
Additional thanks to our Gold level sponsors: GEICO, DICK’S House of Sport, Cherokee Distributing Co., Modelo Especial, Miller Lite, and the Downtown Knoxville Alliance.
Much appreciation to the organizations that support HoLa Hora Latina and the HoLa Festival: All Occasions Party Rentals, the City of Knoxville, the Arts and Culture Alliance, Pepsi Co., El Estilo de Knoxville, the Knoxville Museum of Art, La Líder WKZX 93.5FM, the East Tennessee Foundation, the National Association of Latino Arts and Culture, the Tennessee Arts Commission, and the Cumberland House Hotel.
Our team at HoLa Hora Latina is thrilled that the HoLa Festival is returning to Downtown Knoxville during the weekend of October 8th and 9th at World’s Fair Park!
On behalf of HoLa Hora Latina and our community, we want to thank you for your consideration of this very important sponsorship. If you have any questions, please do not hesitate to contact us via e-mail (casahola@holafestival.org) or at 865-335-3358.
¡Nuestro equipo de HoLa Hora Latina se enorgullece en continuar el Festival HoLa en en el Parque de la Feria Mundial (World’s Fair Park) durante los días del 8 de octubre (sábado desde las 4pm hasta las 10pm) y el 9 de octubre (domingo desde las 11am hasta las 6pm) en 2022!
Agradecemos mucho la oportunidad de continuar nuestra celebración anual de la herencia hispana y latinX con nuestros vecinos del Este de Tennessee.
Continuamos expresando nuestro aprecio más profundo a los patrocinadores quienes han apoyado nuestro preciado Festival HoLa a lo largo de los años. Sin sus contribuciones muy generosas, alcanzar el veintidos año del Festival HoLa no sería posible. Por favor tomen en cuenta la oportunidad de unirse con nosotros para ayudarnos a cumplir este evento completo de cultura, diversión y entretenimiento para la comunidad.
El evento distintivo de HoLa tendrá lugar durante el Mes de la Herencia Hispana y LatinX, celebrado nacionalmente del 15 de septiembre al 15 de octubre. El festival de este año, el sábado 8 de octubre por la noche y el domingo 9 de octubre por la tarde, se llevará a cabo en la Pista de Presentaciones del Parque de la Feria Mundial (World’s Fair Park Performance Lawn). Una donación de $1 está requerido para entrar para los visitantes mayor de 12 años que no son miembros de HoLa. Nuevamente, el Festival destaca la diversidad de la cultura hispana y latinX mientras brinda por la cultural de la comunidad de East Tennessee. Con la mezcla abundante de música, baile, comida, arte, manualidades, mesas educativas de la herencia hispana, actividades para niños, negocios locales, organizaciones sin fines de lucro, y el Desfile de las Naciones Hispanas, todos pueden aprovechar de la diversión.
El patrocinio en el Festival HoLa no solamente permitirá a su organización la oportunidad de promocionar su negocio e interactuar con la comunidad local latina y la de East Tennessee, aproximadamente 15,000 de visitantes a lo largo del evento. Su patrocinio tendría un gran impacto en apoyar a HoLa Hora Latina cumplir nuestra misión de promocionar la unidad comunitaria por crear puentes entre las comunidades hispanas/latinx y las de East Tennessee por la promoción del arte, cultura, educación y liderazgo.
La siguiente información explica los beneficios de cada nivel de patrocinio. Los formularios de patrocinio pueden completarse al pie de esta página. Los pagos pueden completarse con nuestro PayPal confiable o por cheque a través del servicio postal regular.
En representación de HoLa Hora Latina y nuestra comunidad, queremos expresar nuestra gratitud por su consideración en este patrocinio muy importante. Si tiene cualquier pregunta, por favor no dude en ponerse en contacto con nosotros por email (casahola@holafestival.org) o por teléfono 865-335-3358.
Explanation of Sponsorship Benefits for the 22nd HoLa Festival
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Corporate Sponsorship Levels |
Sponsor of the year $15,000 |
Platinum $10,000 |
Gold $5,000 |
Silver $2,500 |
Bronze $1,500 |
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Identification as Presenting Sponsor of the year through promotional materials displayed at HoLa Festival and other events (to be provided by sponsor) |
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Invitation to address guests at the Hispanic Heritage Month Opening Ceremony Sept. 15th at the Knoxville Museum of Art, and at the Festival |
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Logo on home page holafestival.org website and printed media advertisements |
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Mention at the Main Stage |
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Logo on large banner in front of Main Stage |
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Recognition at the Hispanic Heritage Month Opening Ceremony (Sept. 15th at the Knoxville Museum of Art) |
VIP |
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Logo and acknowledgement on HoLa Festival website-Sponsor Page |
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Media advertisement |
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Listing on website |
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Invitations to the Hispanic Heritage Month Opening Ceremony |
10 – VIP table |
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Booth Space at the Festival
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10’ x 10’ Included |
10’ x 10’ Included |
10’ x 10’ Included |
10’ x 10’ Included |
10’ x 10’ +$225 tent fee if desired |
Note: Deadline for sponsorship submissions is September 15, 2022
Sponsor of the year – $15,000 or more
Identification as Presenting Sponsor of the year through promotional materials displayed at HoLa Festival and other events (to be provided by sponsor)
Invitation to address guests at the Hispanic Heritage Month Opening Ceremony Sept. 15th at the Knoxville Museum of Art, and at the Festival
Industry exclusivity at HoLa Festival
Logo on home page at holahoralatina.org website and media advertisements
Mention and logo on large banner on main stage
Recognition at the Hispanic Heritage Month opening ceremony (Sept. 15th at Knoxville Museum of Art)
Logo and acknowledgement on HoLa Festival website ‘Sponsor Page’ and media advertisement
One VIP table (10 guests) at Hispanic Heritage Month Opening Ceremony
One 10’ x 10’ booth space at the HoLa Festival (included)
Platinum Sponsor – $10,000
Industry exclusivity at HoLa Festival
Logo on home page at holahoralatina.org website and printed media advertisements
Mention and logo on large banner on the main stage
Recognition at the Hispanic Heritage Month opening ceremony
Logo and acknowledgement on HoLa Festival website and media advertisement
Tickets for eight (8) guests at the Hispanic Heritage Month Opening Ceremony
One 10’ x 10’ booth space at the HoLa Festival (included)
Gold Sponsor – $5,000
Logo on home page at holahoralatina.org website and printed media advertisements
Mention and logo on large banner on the main stage
Recognition at the Hispanic Heritage Month opening ceremony
Logo and acknowledgement on HoLa Festival website ‘Sponsor Page’ and media advertisement
Tickets for six (6) guests at Hispanic Heritage Month Opening Ceremony
Opportunity to have booth space (10’ x 10’) (included)
Silver Sponsor – $2,500
Recognition at the Hispanic Heritage Month opening ceremony
Logo and acknowledgement on HoLa Festival website ‘Sponsor Page’ at holahoralatina.org
Media advertisement
Tickets for four (4) guests at the Hispanic Heritage Month Opening Ceremony
Opportunity to have booth space (10’ x 10’) (included)
Bronze Sponsor – $1,500 (+$225 tent fee, if desired)
Listing on the HoLa Festival website ‘Sponsor Page’ at holahoralatina.org
Tickets for two (2) guests at the Hispanic Heritage Month Opening Ceremony
Opportunity to have booth space (10’ x 10’) and option to provide your own tent or have one provided by HoLa at a cost of $225.
Tickets for two (2) guests at the Hispanic Heritage Month Opening Ceremony.
Small Business Table- $250
Small businesses are welcome at the HoLa Festival in a section designated just for them. The $250 fee guarantees a place in this section and includes one table and two folding chairs. Small Business Section participants do NOT enjoy any other sponsor benefits listed above. PLEASE NOTE THAT SMALL BUSINESS PARTICIPANTS ARE NOT PROVIDED WITH A TENT. ONE MAY BE PURCHASED THROUGH HOLA FOR AN ADDITIONAL FEE OF $250. SMALL BUSINESS PARTICIPANTS ARE WELCOMED TO BRING THEIR OWN TENTS WITH WEIGHTS TO SECURE THE TENT. STAKES AND POLES ARE PROHIBITED IN THE GRASS OF THE PERFORMANCE LAWN.
About the Hispanic Heritage Month Opening Ceremony: September 15th, 2021 at the Knoxville Museum of Art
The Hispanic Heritage Month (HHM) Opening Ceremony will take place on the first day of the nationally recognized Hispanic Heritage Month, celebrated from September 15th to October 15th annually, at the Knoxville Museum of Art (KMA). This catered event for the friends and members of HoLa presents the Frutos Latinos group art exhibition which showcases recent works by local and Latino artists celebrating Hispanic heritage and Latin American culture. The Fruots Latinos exhibit will first be displayed at HoLa Hora Latina’s art gallery inside the Emporium for the Arts on Gay Street, Casa HoLa, where visitors will vote to determine 3 winners. The exhibit will then be moved to the KMA for the HHM Opening Ceremony during which the winners will be announced and presented with their certificates and prizes. Also during the ceremony, the Board of Directors will recognize this year’s sponsors and invite the sponsor of the year to address the group. Representatives of the offices of the City and County mayors attend the ceremony to present HoLa Hora Latina with official proclamations honoring the beginning of HHM, Latino community, and HoLa’s mission and contributions to local communities. The recipients of HoLa’s Luis Velazquez and Astrid Galindo scholarships are recognized and presented with their awards. HoLa members are also invited to reflect on the past year’s accomplishments and celebrate the start of HHM. Guests who attend the opening ceremony at KMA can enjoy a free, catered meal, drinks, dancing, and the newly installed Frutos Latinos exhibit, on display through October 15th.
Please complete the form on this web page and find payment instructions below.
2022 HoLa Festival Sponsorship and Small Business Application
Please click the “Buy Now” button below to be redirected to our PayPal checkout. Please enter the Sponsorship level and amount including tent fee if applicable. Thank you
Please make checks out to HoLa Hora Latina and send to 100 S. Gay Street, Suite 112, Knoxville, TN 37902
Sponsor logos and advertisements are due September 3, 2021
Please contact the office at casahola@holafestival.org or (865) 335-3358 for questions and concerns.
Sponsor agrees to support HoLa Hora Latina at the Sponsorship Level and Rate indicated above, and agrees to the Terms and Conditions of this Sponsorship Agreement (below).
Sponsorship Agreement Terms and Conditions
Benefit Definitions & Details
- Industry Exclusivity is defined as being the only provider from a specific industry to provide a specified good or service. Examples: “The official water of the HoLa Festival.” or “The official airline of the HoLa Fe” or “The official bank of the HoLa Festival.” Subject to availability. Terms, limitations, and conditions apply. Please contact a member of the Sponsor Support Team for details and to secure your industry exclusivity.
- Logos: organization logo must be provided in camera-ready art form for both web and print publications, by September 15th, 2022.
Sponsorship. HoLa Hora Latina will furnish Sponsor with the sponsorship rights and amenities for the 2022 HoLa Festival according to the Sponsorship Level selected and paid for by Sponsor.
Term. The term of this Sponsorship Agreement begins on the Effective Date and terminates upon the conclusion of 2022 Hispanic Heritage Month, on October 15th, 2022 “The Term”).
Payment. Sponsor will pay the Rate (less the value of any in-kind contribution) and any additional contribution within thirty (30) days after its receipt of an invoice from HoLa Hora Latina for its sponsorship in accordance with this Sponsorship Agreement, but no later than September 15th, 2022
Trademarks and Copyrights. Use of Event Marks. HoLa Hora Latina grants Sponsor, during the Term and for 30 calendar days thereafter, a non-exclusive license to use “HoLa Festival 2022” and its variations in the same form they are provided by HoLa Hora Latina (the “Event Marks”) in connection with the Sponsor’s Hispanic Heritage Month’s activities in a manner consistent with HoLa Hora Latina’s guidelines for use of the Event Marks, this Sponsorship Agreement, and the Sponsor’s Sponsorship Level. Sponsor will comply with HoLa Hora Latina’s reasonable requests regarding the use of the Event Marks.
Use of Sponsor Marks. Sponsor grants to HoLa Hora Latina a non-exclusive, royalty-free license to use the Sponsor marks attached to Annex B in camera-ready format (the “Sponsor Marks”): (i) during the Term in connection with HoLa Hora Latina’s promotional and publicity activities, including print, video, and electronic materials, for the HoLa Festival 2022; and (ii) after the Term in reference to Sponsor’s sponsorship of the HoLa Festival 2022
Event Contents. Sponsor may photograph or otherwise record its presence at the HoLa Festival 2022 but will not otherwise record or reproduce any portion of the HoLa Festival 2022, including the marks or presence of other sponsors, the entertainment, or the attendees, in any format without HoLa’s prior written consent. Sponsor’s actions to photograph or otherwise record its presence will take place only in the public access areas of HoLa Festival 2022and will not interfere with the normal operations of the event.