Sponsorship

Patrocinio

HoLa Festival 2024: 24th anniversary of East Tennessee’s Annual Hispanic Heritage Month Celebration

Location: World’s Fair Park Performance Lawn at Cumberland Ave. and 11th St.

Kick Off Party from 4 pm to 10 pm Saturday, September 21, 2024

HoLa Family Festival Sunday, September 22, from 11 am to 6 pm

$3 donation required at entry for visitors aged 12+, HoLa members enter for free

Many thanks to our HoLa Festival 2024 sponsors. This celebration of Hispanic Heritage Month would not be possible without your very generous support. We are so grateful that you join us to celebrate and share the beauty and diversity of Hispanic and Latin American cultures with our East Tennessee communities.

Muchas gracias a los patrocinadores del Festival HoLa 2024. La celebración del Mes de la Herencia Hispana no habría sido posible sin su apoyo generoso. Agradecemos mucho que se unan con nosotros para celebrar y compartir la belleza y diversidad de las culturas hispanas y latinas con las comunidades del Este de Tennessee.

Special thanks to our HoLa Festival 2024 Sponsor of the Year!

Hipotecasa MIG!

El presetamista hopetacrio líder del sureste

Additional thanks to our Gold level sponsors: GEICO, DICK’S House of Sport, Cherokee Distributing Co., Modelo Especial, Miller Lite, and the Downtown Knoxville Alliance. 

Thanks to our Silver level sponsors: Apex Bank, Travelers Insurance, and Promesa de Fe Iglesia

And thanks to our Bronze level sponsors: BB&T/Suntrust now Truist, Denso, Sherwin Williams, Cricket Wireless, 

Visit Knoxville, and the Metropolitan Knoxville Airport Authority.

Much appreciation to the organizations that support HoLa Hora Latina and the HoLa Festival: All Occasions Party Rentals, the City of Knoxville, the Arts and Culture Alliance, Pepsi Co., El Estilo de Knoxville, the Knoxville Museum of Art, La Líder WKZX 93.5FM, the East Tennessee Foundation, the National Association of Latino Arts and Culture, the Tennessee Arts Commission, and the Cumberland House Hotel. 

Our team at HoLa Hora Latina is thrilled that the HoLa Festival is returning to Downtown Knoxville during the weekend of September 16th and 17th at World’s Fair Park!

 

We are so grateful to continue our celebration of Hispanic heritage at our newer and larger venue. Our new location at World’s Fair Park will allow ample space for a bigger and more centralized event and an enclosed perimeter to enforce any necessary safety measures. We will again be celebrating the diversity of Hispanic art and culture with an extended two-day event including fireworks on Saturday night.
Now more than ever, we continue to express our deepest gratitude to the sponsors who have supported our beloved HoLa Festival over the years. Without your generous contributions, reaching our 23rd year of the HoLa Festival would not be possible. Please consider joining our sponsor family to help support this two-day event full of culture, fun and entertainment for the community.
HoLa’s signature event will take place during Hispanic Heritage Month, celebrated nationally from September 15th through October 15th. This year’s festival, Saturday evening, September 16th and Sunday afternoon, September 17th , will be held at the World’s Fair Park Performance Lawn. A donation of $1 will be required for guests aged 12+ to enter the festival but is not required for HoLa members. Once again, the festival highlights the diversity of the Hispanic culture while extending a cultural salute to the East Tennessee community. With its rich mix of music, dance, food, arts, crafts, heritage tables, and children’s activities, everyone can find something to enjoy.
Sponsorship at the HoLa Festival will not only allow your organization to reach the local Latino community and East Tennesseans, an estimated 15,000 visitors annually. Your sponsorship would greatly support HoLa Hora Latina in fulfilling our mission of promoting unity in the community by creating bridges between the Latino/Latinx communities and the community at large through art, culture, education, and leadership.
The information below explains the benefits of each level of sponsorship. Sponsorship forms may be completed on this web page below. Payments may be completed through our secured PayPal check out below or by check through regular postal service.

On behalf of HoLa Hora Latina and our community, we want to thank you for your consideration of this very important sponsorship. If you have any questions, please do not hesitate to contact us via e-mail (casahola@holafestival.org) or at 865-335-3358.

¡Nuestro equipo de HoLa Hora Latina se enorgullece en continuar el Festival HoLa en en el Parque de la Feria Mundial (World’s Fair Park) durante los días del 21 de Septiembre y el 22 de Septiembre!

Agradecemos mucho la oportunidad de continuar nuestra celebración anual de la herencia hispana y latinX con nuestros vecinos del Este de Tennessee.

Continuamos expresando nuestro aprecio más profundo a los patrocinadores quienes han apoyado nuestro preciado Festival HoLa a lo largo de los años. Sin sus contribuciones muy generosas, alcanzar el veintidos año del Festival HoLa no sería posible. Por favor tomen en cuenta la oportunidad de unirse con nosotros para ayudarnos a cumplir este evento completo de cultura, diversión y entretenimiento para la comunidad.

El evento distintivo de HoLa tendrá lugar durante el Mes de la Herencia Hispana y LatinX, celebrado nacionalmente del 15 de septiembre al 15 de octubre. El festival de este año, el sábado 21 de Septiembre por la noche y el domingo 22 de Septiembre por la tarde, se llevará a cabo en la Pista de Presentaciones del Parque de la Feria Mundial (World’s Fair Park Performance Lawn). Una donación de $1 está requerido para entrar para los visitantes mayor de 12 años que no son miembros de HoLa. Nuevamente, el Festival destaca la diversidad de la cultura hispana y latinX mientras brinda por la cultural de la comunidad de East Tennessee. Con la mezcla abundante de música, baile, comida, arte, manualidades, mesas educativas de la herencia hispana, actividades para niños, negocios locales, organizaciones sin fines de lucro, y el Desfile de las Naciones Hispanas, todos pueden aprovechar de la diversión.

El patrocinio en el Festival HoLa no solamente permitirá a su organización la oportunidad de promocionar su negocio e interactuar con la comunidad local latina y la de East Tennessee, aproximadamente 15,000 de visitantes a lo largo del evento. Su patrocinio tendría un gran impacto en apoyar a HoLa Hora Latina cumplir nuestra misión de promocionar la unidad comunitaria por crear puentes entre las comunidades hispanas/latinx y las de East Tennessee por la promoción del arte, cultura, educación y liderazgo.

La siguiente información explica los beneficios de cada nivel de patrocinio. Los formularios de patrocinio pueden completarse al pie de esta página. Los pagos pueden completarse con nuestro PayPal confiable o por cheque a través del servicio postal regular.

En representación de HoLa Hora Latina y nuestra comunidad, queremos expresar nuestra gratitud por su consideración en este patrocinio muy importante. Si tiene cualquier pregunta, por favor no dude en ponerse en contacto con nosotros por email (casahola@holafestival.org) o por teléfono 865-335-3358.

Please complete the form on this web page and find payment instructions below. 

2024 HoLa Festival Sponsorship and Small Business Application

Please click the “Buy Now” button below to be redirected to our PayPal checkout. Please enter the Sponsorship level and amount including tent fee if applicable. Thank you

Please make checks out to HoLa Hora Latina and send to 100 S. Gay Street, Suite 112, Knoxville, TN 37902

Sponsor logos and advertisements are due September 1, 2024

Please contact the office at casahola@holafestival.org or (865) 335-3358 for questions and concerns.

Sponsor agrees to support HoLa Hora Latina at the Sponsorship Level and Rate indicated above, and agrees to the Terms and Conditions of this Sponsorship Agreement (below).

Explanation of Sponsorship Benefits for the 24th HoLa Festival

 

Corporate Sponsorship Levels

Sponsor of the year

$15,000

 

Platinum

$10,000

 

Gold

$5,000

 

Silver

$2,500

 

Bronze

$1,500

Identification as Presenting Sponsor of the year through promotional materials displayed at HoLa Festival and other events (to be provided by sponsor)
Invitation to address guests at the Hispanic Heritage Month Opening Ceremony Sept. 15th at the Knoxville Museum of Art, and at the Festival
Logo on home page holafestival.org website and printed media advertisements
Mention at the Main Stage
Logo on large banner in front of Main Stage
Recognition at the Hispanic Heritage Month Opening Ceremony (Sept. 15th at the Knoxville Museum of Art) VIP
Logo and acknowledgement on HoLa Festival website-Sponsor Page
Media advertisement
Listing on website
Invitations to the Hispanic Heritage Month Opening Ceremony 10 – VIP table 8 6 4 2

Booth Space at the Festival

 

10’ x 10’ Included

10’ x 10’

Included

10’ x 10’

Included

10’ x 10’

Included

10’ x 10’

+$250 tent fee if desired

 

Note: Deadline for sponsorship submissions is September 1, 2024

 

Sponsor of the year –  $15,000 or more

Identification as Presenting Sponsor of the year through promotional materials displayed at HoLa Festival and other events (to be provided by sponsor)

Invitation to address guests at the Hispanic Heritage Month Opening Ceremony Sept. 15th at the Knoxville Museum of Art, and at the Festival

Industry exclusivity at HoLa Festival

Logo on home page at holahoralatina.org website and media advertisements

Mention and logo on large banner on main stage

Recognition at the Hispanic Heritage Month opening ceremony (Sept. 15th at Knoxville Museum of Art)

Logo and acknowledgement on HoLa Festival website ‘Sponsor Page’ and media advertisement

One VIP table (10 guests) at Hispanic Heritage Month Opening Ceremony

One 10’ x 10’ booth space at the HoLa Festival (included)

 

Platinum Sponsor – $10,000

Industry exclusivity at HoLa Festival

Logo on home page at holahoralatina.org website and printed media advertisements

Mention and logo on large banner on the main stage

Recognition at the Hispanic Heritage Month opening ceremony

Logo and acknowledgement on HoLa Festival website and media advertisement

Tickets for eight (8) guests at the Hispanic Heritage Month Opening Ceremony

One 10’ x 10’ booth space at the HoLa Festival (included)

 

Gold Sponsor – $5,000

Logo on home page at holahoralatina.org website and printed media advertisements

Mention and logo on large banner on the main stage

Recognition at the Hispanic Heritage Month opening ceremony

Logo and acknowledgement on HoLa Festival website ‘Sponsor Page’ and media advertisement

Tickets for six (6) guests at Hispanic Heritage Month Opening Ceremony

Opportunity to have booth space (10’ x 10’) (included)

 

Silver Sponsor – $2,500

Recognition at the Hispanic Heritage Month opening ceremony

Logo and acknowledgement on HoLa Festival website ‘Sponsor Page’ at holahoralatina.org

Media advertisement

Tickets for four (4) guests at the Hispanic Heritage Month Opening Ceremony

Opportunity to have booth space (10’ x 10’) (included)

 

Bronze Sponsor – $1,500 (+$250 tent fee, if desired)

Listing on the HoLa Festival website ‘Sponsor Page’ at holahoralatina.org

Tickets for two (2) guests at the Hispanic Heritage Month Opening Ceremony

Opportunity to have booth space (10’ x 10’) and option to provide your own tent or have one provided by HoLa at a cost of $225.

Tickets for two (2) guests at the Hispanic Heritage Month Opening Ceremony.

 

Small Business Table- $350

Small businesses are welcome at the HoLa Festival in a section designated just for them. The $350 fee guarantees a place in this section and includes one table and two folding chairs. Small Business Section participants do NOT enjoy any other sponsor benefits listed above. PLEASE NOTE THAT SMALL BUSINESS PARTICIPANTS ARE NOT PROVIDED WITH A TENT. ONE MAY BE PURCHASED THROUGH HOLA FOR AN ADDITIONAL FEE OF $250. SMALL BUSINESS PARTICIPANTS ARE WELCOMED TO BRING THEIR OWN TENTS WITH WEIGHTS TO SECURE THE TENT. STAKES AND POLES ARE PROHIBITED IN THE GRASS OF THE PERFORMANCE LAWN.

 

About the Hispanic Heritage Month Opening Ceremony: September 17th, 2021 at the Knoxville Museum of Art

The Hispanic Heritage Month (HHM) Opening Ceremony will take place on the first day of the nationally recognized Hispanic Heritage Month, celebrated from September 15th to October 15th annually, at the Knoxville Museum of Art (KMA). This catered event for the friends and members of HoLa presents the Frutos Latinos group art exhibition which showcases recent works by local and Latino artists celebrating Hispanic heritage and Latin American culture. The Fruots Latinos exhibit will first be displayed at HoLa Hora Latina’s art gallery inside the Emporium for the Arts on Gay Street, Casa HoLa, where visitors will vote to determine 3 winners. The exhibit will then be moved to the KMA for the HHM Opening Ceremony during which the winners will be announced and presented with their certificates and prizes. Also during the ceremony, the Board of Directors will recognize this year’s sponsors and invite the sponsor of the year to address the group. Representatives of the offices of the City and County mayors attend the ceremony to present HoLa Hora Latina with official proclamations honoring the beginning of HHM, Latino community, and HoLa’s mission and contributions to local communities. The recipients of HoLa’s Luis Velazquez and Astrid Galindo scholarships are recognized and presented with their awards. HoLa members are also invited to reflect on the past year’s accomplishments and celebrate the start of HHM. Guests who attend the opening ceremony at KMA can enjoy a free, catered meal, drinks, dancing, and the newly installed Frutos Latinos exhibit, on display through October 15th. 

Sponsorship Agreement Terms and Conditions

Benefit Definitions & Details

  • Industry Exclusivity is defined as being the only provider from a specific industry to provide a specified good or service. Examples: “The official water of the HoLa Festival.” or “The official airline of the HoLa Fe” or “The official bank of the HoLa Festival.” Subject to availability. Terms, limitations, and conditions apply. Please contact a member of the Sponsor Support Team for details and to secure your industry exclusivity.
  • Logos: organization logo must be provided in camera-ready art form for both web and print publications, by August 1st,  2024.

Sponsorship. HoLa Hora Latina will furnish Sponsor with the sponsorship rights and amenities for the 2024 HoLa Festival according to the Sponsorship Level selected and paid for by Sponsor.

Term. The term of this Sponsorship Agreement begins on the Effective Date and terminates upon the conclusion of 2024 Hispanic Heritage Month, on September 22nd, 2022 “The Term”).

Payment. Sponsor will pay the Rate (less the value of any in-kind contribution) and any additional contribution within thirty (30) days after its receipt of an invoice from HoLa Hora Latina for its sponsorship in accordance with this Sponsorship Agreement, but no later than September 21st, 2024

Trademarks and Copyrights. Use of Event Marks. HoLa Hora Latina grants Sponsor, during the Term and for 30 calendar days thereafter, a non-exclusive license to use “HoLa Festival 2024” and its variations in the same form they are provided by HoLa Hora Latina (the “Event Marks”) in connection with the Sponsor’s Hispanic Heritage Month’s activities in a manner consistent with HoLa Hora Latina’s guidelines for use of the Event Marks, this Sponsorship Agreement, and the Sponsor’s Sponsorship Level. Sponsor will comply with HoLa Hora Latina’s reasonable requests regarding the use of the Event Marks.

Use of Sponsor Marks. Sponsor grants to HoLa Hora Latina a non-exclusive, royalty-free license to use the Sponsor marks attached to Annex B in camera-ready format (the “Sponsor Marks”): (i) during the Term in connection with HoLa Hora Latina’s promotional and publicity activities, including print, video, and electronic materials, for the  HoLa Festival 2024; and (ii) after the Term in reference to Sponsor’s sponsorship of the HoLa Festival 2024

Event Contents. Sponsor may photograph or otherwise record its presence at the HoLa Festival 2024 but will not otherwise record or reproduce any portion of the HoLa Festival 2024, including the marks or presence of other sponsors, the entertainment, or the attendees, in any format without HoLa’s prior written consent. Sponsor’s actions to photograph or otherwise record its presence will take place only in the public access areas of HoLa Festival 2024 and will not interfere with the normal operations of the event.